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At the Woodbine Agency, the phrase “organic growth” has taken on an entirely new meaning.
The Durham, N.C., shop has been named lead agency for Carolina Donor Services, an organ procurement operation with offices scattered across North Carolina and southeastern Virginia.
“We wanted a versatile, resourceful marketing partner to help us convey the urgency of [organ donation] as a public issue,” said Burton Mattice, CDS’ director of operations. “Woodbine outlined a long-term communications plan we believe will work.”
CDS services 104 hospitals and four transplant centers in its region.
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