Sappi Paper to Arnold/Cipriani

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BOSTON — Arnold Worldwide, pitching with its design unit Cipriani Kremer, won advertising chores for Sappi Fine Paper North America.

Boston-based Arnold upended Toth Brand Imaging, Concord, Mass., and The Richards Group, Dallas, in the final round of a review overseen by consulting firm Pile and Co. Siegelgale, New York, had previously worked for the client, also based in Boston.

Spending was not disclosed, but the annual budget is believed to be in the low-to mid-seven figures.



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