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Greenberg Seronick O’Leary & Partners has merged with DavisPartners to form GSO/Davis, which claims about 45-50 employees and billings close to $65 million.
The Boston agencies are combining operations at Greenberg Ser onick’s Boyston Street of fices without money changing hands. Greenberg Seronick represents approximately two-thirds of the merged shop’s staff and billings.
Tom Davis, president of DavisPartners, becomes executive vp of the merged organization. He will oversee all design and collateral efforts, working with co-creative directors Gary Greenberg and Peter Seronick.
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