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Orbitz, an online tra vel service backed by several major airlines, is expected to shift its media account to Carat USA and its creative to Fusion Idea Lab, sources said.
Creative and media buying and planning were previously at TBWA\Chiat\Day in New York, which won the business in February 2000 following a review. In a statement from president Carl Johnson, the agency acknowledged it has split with the client.
“We are proud of the work that we have done for Orbitz,” Johnson said.
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