Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
When Jaguar North America poked fun at guidance counselors in a television and print campaign last spring, the American School Counselor Association was quick to object.
Ads showed students who had been told by their guidance gurus that they “wouldn’t amount to anything”all grown up and driving Jags while their tormentors were in cheesy econo cars.
“The image portrayed is a stereotype we have been trying to combat for years,” said Richard Wong, executive director of the Alexandria,Va.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in