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“I always wanted to stay on a billboard for a cause,” Richard Ruch says proudly, safe indoors from the 12-degree weather in Syracuse, N.Y.
Last month, Ruch, who runs Lamar Advertising in Syracuse, was following David Letterman’s Oprah Log keenly. As Dave got ever more worked up about wanting to appear on Oprah Winfrey’s show (but with Big O not biting), Ruch got a little chafed, too. He ordered his outdoor ad company to put up billboards in Syracuse, Albany, N.Y.,
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