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NEW YORK — Church & Dwight has shifted an estimated $25-30 million in billings from brands like Arrid antiperspirant and Trojan condoms in house from Bates in New York.
Bates, which also handled advertising for Nair depilatories and First Response home pregnancy test kits, confirmed that the move took place late last year. The Princeton, N.J.-based household and personal-care products manufacturer acquired the brands from Carter-Wallace last October.
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