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Citing a “miserable” climate for ad business in New York, Ground Zero has shut the office it opened on West 14th Street just over a year ago.
The shop, based in Marina del Rey, Calif., came to New York in October 2000. The $5-10 million Voss bottled water business was its first account. It also handled projects for ESPN and JetBlue Airlines but failed to land other business.
“The state of the New York market is miserable at the moment,” said agency president Andrew Gledhill, who described the closure as a “hiatus” from the Big Apple.
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