Team One Combines Lexus Biz

In a departure from the marketing approach commonly used by car makers, Team One Advertising said it will unify the dealer and corporate components of its $250 million Lexus account.

Brian Sheehan, shop co-chairman and CEO, said the move would enable the client to maximize its media buying clout while preventing its ad message from becoming fragmented. It comes at a time when Lexus is eager to appeal to a slightly less well-heeled demographic without compromising the brand’s upscale image.