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Following the lead of many private companies these days, Wisconsin is having a bit of budget trouble. The state has a shortfall totalling just over $1 billion. Marsha Lindsay, president and CEO of Lindsay, Stone & Briggs took some time to offer legislators a little advice.
As people in the ad industry often do, she suggested the government spend its way out of its money problems by putting a few bucks behind branding the Badger State.
Lindsay told legislators the state should undertake a feasibility study, at a cost she estimated at $200,000, and follow that with a full branding development program, estimated at $2 million.
“Most states have an image whether they’ve strategically developed it or not,” Lindsay said.
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