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Carmichael Lynch will look to redefine and restore the Amana brand for today’s consumer in its first work for the company, said an agency official.
“We think we’ve identified a brand for a new kind of consumer and new buying trends,” said Roman Paluta, CL’s chief marketing officer. “We have a proven track record [for] restoring the luster to these once-great brands.”
Paluta said the brand fits within the agency’s burgeoning home products accounts, which include Trex, Formica and American Standard.
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