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DNA-wise, he's 98 percent human. But Jonah, the E*Trade chimpanzee, is 100 percent celebrity, as his press-tour visit to 770 Broadway last week proved.
Shamefully, he was denied access to Adweek's 7th-floor offices (building codes were cited, though one suspects crowd-control concerns). So, the Super Bowl ad star and his entourage, which included a treat-dispensing handler and bodyguards in E*Trade caps, headed to 9th Street and 4th Avenue for a hastily relocated photo shoot.
In a neighborhood that thinks it's seen everything, Jonah quickly drew a crowd.
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