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Nascar Comes Home
By Hilary Cassidy
Nascar is armed for 2002 with a $30 million ad effort and a study showing how a network TV deal, extra marketing and, ironically, the loss of one of its top stars, will expand its fan base.
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Livin’ La Vida Boca
Kraft’s Boca Burgers breaks into the self-rising crust frozen pizza category and targets mainstream consumers with meatless pizza in an effort to mirror the success of DiGiorno.
Lion Around
Tropicana and Disney have signed a multi-year deal under which the orange king becomes exclusive sponsor of The Lion King’s national tour.
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