Hotline

Ikea Goes to 3 for Final Round

BOSTON—Ikea last week named Berlin Cameron/Red Cell, New York, Crispin Porter + Bogusky, Miami, and Goodby, Silverstein & Partners, San Francisco, as finalists in the review for its $30-40 million ad account. Incumbent Carmichael Lynch of Minneapolis, which held the account for less than a year, is not defending. Pile and Co., Boston, is overseeing the search, which is expected to wrap up in the next few weeks.

Mullen, Publicis & Hal Riney Battle for Bank Account

BOSTON—Following the merger of Wachovia Bank and First Union, lead agencies Mullen/LHC (Wachovia) and Publicis & Hal Riney (First Union) are battling for the advertising account of the combined financial institution.