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Financially ailing DaimlerChrysler will cut ad spending by at least $100 million in 2002 for its Chrysler Group brands, a top marketing executive said.
Jim Schroer, evp of global sales and marketing for the Chrysler Group, said last week that he wants to limit spending on marketing to what the automaker thinks will help it maintain its market share from fourth-quarter 2001. “We owe it to our shareholders to get back into the black,” he said.
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