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Despite tough times, some agencies refuse to lose their sense of humor. Take Mad Dogs & Englishmen, which celebrated its 10th anniversary—that's 70 in dog years—with a retrospective last week at The One Club in New York.
On display was a decade of witty, pungent ads: a votive candle with Fonzie's like ness for Nick at Nite; a Friends of Animals parks sign that pleads: "Fur wearers: Please refrain from eating the squirrels." Well-wishers included Jane Newman, Richard Kirshenbaum and alums like Wieden + Kennedy's Ty Montague, who founded Mad Dogs with Nick Cohen when they were both at other shops.
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