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McDonald’s Corp. is considering in-store kiosks and mini-shops as ways to expand its U.S. business beyond the core fast-food restaurant nucleus, executives said Thursday.
One proposal is a dessert kiosk called McTreat that has been successful in Latin America. Another is a mini-stop called McSnack, which would offer a limited McDonald’s menu in airports and malls.
“I’m very excited about the experimentation,” Jack Greenberg, chairman and chief executive, said at McDonald’s annual meeting in Oak Brook, Ill.
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