TechTarget Announces Acquisition of KnowledgeStorm for $58 Million
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
TechTarget, a Needham, Mass.-based business-to-business publisher of IT titles and online media, announced this week that it has acquired online search resource KnowledgeStorm Inc. for approximately $58 million. KnowledgeStorm, which should be fully integrated within TechTarget by the close of the second quarter of 2008, generates qualified leads for IT vendors.
“The acquisition of KnowledgeStorm further strengthens our leadership position and significantly increases our scale, customer penetration and value for advertisers,” says Greg Strakosch, chairman and CEO of TechTarget.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in