Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The five contenders for Saturn’s $30-50 million Ion account inspected a prototype of the car and were given a speculative creative assignment during their first briefing in Motor City last week, sources said.
Senior management from roster shop Publicis & Hal Riney, as well as Goodby, Silverstein & Partners, D’Arcy Masius Benton & Bowles, McCann-Erickson and Wieden + Ken nedy all traveled to Detroit last week to be briefed at the General Motors Technical Center in Warren, Mich.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in