Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Push, the shop formed earlier this year by four veterans of the New England agency scene, has changed its name. The Somerville, Mass., agency will now be called Rattle Advertising.
The switch quashes a brewing conflict with a 5-year-old, 30-person outfit in Orlando, Fla., also known as Push.
As it turns out, bad puns aside, Push really did come to shove.
A lawyer from Push in Florida sent a letter asking the Massachusetts shop to stop using the moniker, said Joe Higgins, partner and creative director of Rattle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in