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New YORK—KPE, an interactive agency backed by Grey, last week was looking to secure a fresh infusion of cash from investors to stay alive, sources said. If the New York-based i-shop can’t attract more funding, it could fold as early as this month, sources said.
KPE counts Grey, Clarion Capital Partners and Wasserstein Ventures as its chief investors. One source said that KPE president and CEO Marc Patricof may be tapping those resources in addition to other outside investors for another round of funding.
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