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NEW YORK–McCann-Erickson WorldGroup has parted ways with Reckitt Benckiser because of a perceived conflict with S.C. Johnson, a client representative confirmed.
The global account has estimated billings of about $300 million. The conflict comes from the estimated $300 million global S.C. Johnson account at Foote, Cone & Belding. Both agencies are owned by the Interpublic Group.
“It’s about those two clients not wanting to exist under what they consider the same roof,” a source said, adding that IPG and McCann executives had been trying for weeks to persuade the Reckitt client to remain at the agency.
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