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Pro-bono ad assignments and independent films have much in common. Both are labors of love that enable the auteur (or creative director) to have some fun and occasionally risk life and limb.
It was in that spirit that Santa Ana, Calif., agency DGWB created a pro-bono campaign for next spring’s Newport Beach Film Festival. Using the tagline, “Movies made with passion. Not money,” the print work seeks to capture the lengths to which very low-budget moviemakers will go to realize their dream.
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