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Mintz & Hoke is bowing an advertising and public relations campaign to boost the image of speciality publisher Taunton Press.
The Newtown, Conn., client offers magazines, books and videos for enthusiasts of various crafts-related activities. “Inspiration for hands-on living” is the positioning line for the campaign. Ads are designed to reinforce Taunton Press’ value to its modest but devoted base of followers. Stimulating interest and cross-selling among crafts enthusiasts who may not know about all of the client’s product lines is also a goal, said Chris Knopf, president and creative director of Mintz & Hoke, Avon, Conn.
Those lines include woodworking, home building, cooking, gardening and fiber arts products.
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