Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
RDW Group has un veiled a multifaceted ad campaign for Fallon Community Health Plan, its first effort since winning the business following a review this summer.
The Providence, R.I., agency has launched TV, print and outdoor ads targeting consumers in central Massachusetts and the Boston metropolitan area. Worcester, Mass.-based Fallon is spending an estimated $1-3 million on the effort.
“[The ads] reintroduce Fallon to the marketplace and put a new human face on them,” said Jeff Patch, creative director at RDW.
Three 30-second spots show consumers discussing health and life style issues.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in