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Remember when creatives wore narrow ties and gray flannel suits, drank martinis and worked in offices instead of lofts and warehouses? When TV was filled with dancing cigarette packs and singing gas station attendants instead of hairless talking dogs and soda-swilling underage sex sirens? When an inane jingle, not half a million dollars’ worth of digital effects, was all you needed to make a memorable ad?

Me neither.

But I know all about television’s primordial past and advertising’s central role in it.



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