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After handling a corporate project for Shakey’s over the last three months, Big Imagination Group is now working for the restaurant’s franchisees, too.
The 10-person Culver City, Calif., shop landed the dealer-funded $2 million creative and media account following a review that included California shops Mosaic Advertising in Sherman Oaks and Kalis & Savage in Pacific Palisades. A fourth finalist, Colby & Partners in Santa Monica, Calif., withdrew from contention. Eight-year incumbent G/F/D/M in Los Angeles (formerly Asher/Gal & Partners) did not defend.
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