Lowe Lintas's Execs To Address Staffers

NEW YORK–Top executives from Lowe Lintas & Partners will unveil a new agency strategy at an agency wide meeting on Thursday morning, sources said.

The strategy, said to be encapsulated in a single word, is the result of more than a year of internal evaluation that included the use of an outside consultant, said sources. It will be integrated into the shop’s new business presentations and influence how agency departments operate, according to sources.

Lowe Lintas’ entire staff–which numbers more than 600–is expected to attend the breakfast meeting, which will be held outside the agency.