Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Campbell Mithun likens men to trash bags in the first advertising it has done for Pactiv Corp. since winning the business last year.
The new TV spot, breaking this week, touts the company’s Hefty Gripper trash bags. The spot introduces a new tagline for the brand, “The strong, dependable type.”
The 30-second spot depicts women speaking directly to the camera. “If I had a man like Hefty …” says the first one. “He’d al ways be coming up with ways to impress me,” says a second.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in