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Trigon Blue Cross Blue Shield has put its advertising account into review.
The Richmond, Va.-based healthcare insurer sent out requests for information to 12 agencies in the South, Northeast and Midwest, according to client sources.
McKinney & Silver in Raleigh, N.C., The Richards Group in Dallas and Gillespie in Princeton, N.J., are among those contacted.
Incumbent Arnold in McLean, Va., which won the estimated$2-3 million business a year ago, will not participate in the review.
“This is a dynamic industryright now,” said client advertising manager Melissa Viscomi.
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