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In an effort to diver sify its operations and offer clients another venue to promote their brands, Young & Laramore has launched a film production company called 2nd Globe Pictures.
The Indianapolis shop currently is promoting its first short film, Out of Exile, which is a prequel to a longer feature, Bel zer’s Science, now in preproduction. The short is being shown at film festivals.
The goal is to ex pand the agency’s artistic expertise into unconventional media that could be used for clients down the road.
David Young, agency chairman and executive creative director, likens the idea to that of BMW’s recent online series, The Hire.
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