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Two agencies have made moves to better coordinate and manage their below-the-line resources.
TBWA\Chiat\Day has hired Robert Birge, a former consultant at Chicago’s Boston Consulting Group, as chief operating officer of TBWA Group. That unit houses Brand Architecture International and is expected to grow through several acquisitions currently in the works.
Separately, J. Walter Thompson has created a dedicated unit called Synergy @JWT to be run by Russ Fujioka, pres ident and chairman of JWT Technology in San Francisco.
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