Interplay Inks Co-Marketing Alliances

Interplay, an Irvine, Calif.-based publisher of CD-ROM and online games, has signed co-marketing agreements with DirecTV Broadband, Olympus, iiYama Monitors and America Online. Financial terms were not disclosed, but a representative said the combined value of the deals was worth about $.5 million.

For the DirecTV broadband marketing agreement, DirecTV will target ads to Interplay’s e-mail database of more than 1.5 million addresses. The campaign will highlight the advantages of broadband access for online gamers.

For both the Olympus and iiYama Monitors deal, the companies will have advertorial placements within their respective Web sites, as well as be featured in co-branded banner ads.

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