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BOSTON–FleetBoston Financial has moved its design and promotions account to Hill, Holliday, Connors, Cosmopulos from Arnold’s soon-to-close Cipriani Kremer design unit. Cipriani president/creative director Vic Cevoli has also joined Hill, Holliday as evp/design director.
The shift between Boston rivals was somewhat expected. Hill, Holliday already counts FleetBoston’s advertising account as its largest single piece of business; the client spent $90 million on ads last year and agency executives have said that figure will be up significantly in 2001.
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