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BOSTON–Boston Beer has assigned the creative portion of its advertising account to Big Chair, a production company in New York.
The client spent about $15 million last year but sources said spending is likely to increase to $20-30 million across all brands.
Boston’s McCarthy Mambro Bertino, the incumbent, and two undisclosed shops lost out in the final round of a review, according to MMB CEO Joe McCarthy.
A key factor in Big Chair’s selection was the participation of C.J.
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