Digitas Among Hotel Hopefuls

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Digitas is among seven agencies vying for an estimated $20 million assignment from the Six Continents Hotels chain.

Based in London, Six Continents is seeking a shop to work on global relationship and direct marketing for efforts touting its Priority Club Worldwide offering.

Incumbent Draft in Chicago is defending against Boston-based Digitas, as well as Fallon, Minneapolis; Wunderman, New York; the Zimmerman Agency, Tallahassee, Fla.; Campbell-Ewald, Warren, Mich.; and BBDO’s office in Atlanta, sources said.

A Six Continents representative had previously confirmed the review but declined to identify contenders.

Presentations are set for this week, and a decision is expected in October.







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in