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In its biggest pitch since merging with McCool Communications, Fletcher Martin Ewing has won the $8 million advertising account of Piccadilly Cafeterias.
The Atlanta agency will handle creative, media buying and promotions for the Baton Rouge, La.-based client.
FME bested finalists St. John & Partners, Jacksonville, Fla.; The Zimmerman Agency, Tallahassee, Fla.; and Fricks/Firestone, Atlanta.
“Their understanding of the unique opportunities in the markets and depth of industry knowledge give them the capability to meet our needs,” said Brian Dixon, the restaurant group’s new executive vice president of marketing.
“We have so broadened our executive capability with Campbell [McCool] as chief marketing officer, that we had the ability to make this happen,” said agency president and chief executive Andy Fletcher.
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