Mullen Touts PBS Series 'Evolution'

BOSTON — Mullen this week is launching a national campaign touting Evolution, the upcoming PBS series from public broadcasting flagship station WGBH and Clear Blue Sky Productions.

To promote the seven-part series, Wenham, Mass.-based Mullen has developed a TV, print, outdoor, online, direct and guerilla marketing campaign urging potential viewers to ask “Why?” One spot shows a stylized flea circus in which the star performer falls to his death. Screams of terror are heard and the question “Why should we care when another species dies?” is asked.