Liability & Accountability- The Unaltered State
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
What’s all this talk about liability? People seem to think that just because technology has changed, the lines of responsibility have merged, crossed, faded or completely disappeared. They haven’t; they remain just as clear now as they were in the analog world.
Unaltered states
It is true that production functions have been altered by digital influences. Publishers are doing prepress. Prepress shops are printing, and printers are processing ads. It’s a crazy, mixed-up world. Still, that doesn’t change the fact that whoever prepares a page—whether it’s produced from film or digitally, whether it’s created in-house or oustourced—the file creator must be held responsible for ensuring that it is accurately prepared.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in