Bedrock Lays a Foundation

Add Bedrock to the growing list of local agency startups willing to take a chance in an uncertain marketplace.

Jonathan Ward founded the Wakefield, Mass., shop after a four-year stint at recently defunct Casey & Co. of Portsmouth, N.H., where he rose to vice president of client services.

“I think we’re experts in developing rock-solid customer relationships,” Ward said. “The name has energy and people remember it.”

Ward is joined by copywriter Mike Abenante and production manager John Larochelle, both of whom Ward knew from his tenure at Casey.