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NEW YORK–Drugstore chain Rite Aid confirmed that it was breaking its first new marketing campaign in two years (Brandweek.com, Aug. 7). The tagline “With us, it’s personal,” we be on four 30-second spots based on real life experiences between Rite Aid pharmacists and consumers: “Blood Pressure,” “Breast Cancer,” “Greeting Card” and Heart Attack.”
The new creative, from MARC USA, Pittsburgh, broke nationally Sunday and will run run through Feb. 2002 on network and cable TV, with Web and in-store support via circulars and POP materials.
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