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ATLANTA–Four finalists are contending this week for Nasdaq?s direct mail business, sources said.
Earle Palmer Brown, Bethesda, Md.; Trahan, Burden & Charles in Baltimore; RTC Direct in Washington, D.C. and DMW Worldwide in Wayne, Penn. will present work in New York for the $1-3 million account. The review follows closely on the heels of Nasdaq?s choice of McKinney & Silver, in Raleigh, N.C. as lead agency earlier this month.
New York search consultancy Roth Associates is managing the process.
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