Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Fallon’s win of Timberland’s $20 million creative business last week moves the shop a step closer to becoming a true global player.
The shoe and apparel maker wanted a shop that could handle its work in its key markets: Asia, Europe and the Americas. The Minneapolis shop’s only overseas office is in London, but that is likely to change soon.
“We haven’t pitched as a global network except in the past year,” said Fallon chief marketing officer Mark Goldstein.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in