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One of the hoary rules of journalism is that if you can cite three examples of a new phenomenon, you’ve got a bona fide trend to hype. So when my colleague Kathy Sampey mentioned that three major brands are adopting the word “life” in their tag lines—Coca-Cola with “Life tastes good,” Starburst with “Isn’t life juicy?” and Dodge with the upcoming “Grab life by the horns”—I was intrigued. Why “life,” why now?
I suggested to Kathy that it has something to do with Bush’s decision on stem-cell research.
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