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Campbell Mithun built upon a concept and script created by DDB Chicago in its first work for Betty Crocker Bowl Appetit lunches since winning the brand earlier this year.
“We thought it was a solid idea that we could build on,” said Craig Miller, creative and art director on the spot. “We did quite a bit to add dialogue and add a character.”
Betty Crocker was one of several brands the Minneapolis agency picked up in an agency realignment by General Mills that ultimately axed DDB Chicago from the company’s roster.
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