New Rite Aid Campaign Gets Personal

NEW YORK — Rite Aid Tuesday unveiled its new marketing and ad campaign, with the tagline “With Us It’s Personal”, aimed at helping the nation’s third largest drugstore chain further distance itself from its recent financial troubles. The Camp Hill, Pa.-based company’s account is handled by MARC USA/Pittsburgh.

Rite Aid, which ranks behind CVS and Walgreen, is still recovering from an accounting scandal, two years of losses and financial debt left by former management.

“Some people said it couldn’t be done, that there were too many past mistakes, too much ground to make up,” Mary Sammons, president and COO, told employees during Rite Aid!s annual management conference and supplier exhibition at the Baltimore Convention Center.