Terra Lycos Mulls Consolidation

Terra Lycos is mulling a consolidation of its ad account with Ogilvy & Mather by year’s end, a move that would strip Hill, Holliday, Connors, Cosmopulos of business worth some $20-25 million, sources said.

A Terra Lycos representative denied that a consolidation or account move is in the works; Hill, Holliday official Eric Fehrnstrom said the agency recently began work on a new series of ads for the client. An Ogilvy representative declined comment.

A consolidation with Ogilvy—in the “consideration phase” but growing in likelihood—stems from a desire by the client to have one agency forge a single global identity for the Terra Lycos brand, sources said.