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The Island ECN Goes Into ReviewNEW YORK—The Island ECN, an off-exchange trading company, has put its $15 million account in review, sources said. The incumbent, Bozell New York, is not defending the business. Four New York shops presented creative concepts last week at the client's Manhattan offices, sources said, and a decision is expected by September. The client declined to comment. Martin Prepares Timberland PushATLANTA—The Martin Agency this week will bow a national campaign introducing Timberland's new line of branded apparel. The client has been reviewing agencies for several months and looks to replace Martin before month's end. The Richmond, Va., shop, which parted with the $15-20 million account earlier this year, has crafted print ads for the apparel line that revolve around the question, "Would you do it again?" Print will run in Sports Illustrated, Men's Health, Esquire, GQ and others. Television breaks Oct. 1 on ESPN, Comedy Central and VH1. Black Rocket/Euro RSCG, San Fran cisco, Fallon and J. Walter Thompson, both in New York, and Carmichael Lynch, Minneapolis, are competing for the business. Bacardi Consolidates Media Buying NEW YORK—Bacardi USA has consolidated its U.S. media buying account at Universal McCann, the media arm of McCann-Erickson WorldGroup, effective immediately. Optimedia International, owned by Publicis Group, was the incumbent. Billings were estimated at $40-50 million and include broadcast, print and online media buys. Universal McCann, which handled media buying for Bacardi Light Rum, now adds buying duties for Bacardi Limon, the recently launched Bacardi O, Dewar's Scotch, Bombay Sapphire, Martini & Rossi Asti and Drambuie.Accounts RoundupGrey, San Francisco, has won the $15-20 million Papa Murphy's Take 'n' Bake Pizza account following a review that included undisclosed national shops, according to the client. Creative and media duties for the Vancouver, British Columbia-based client had been split between Mering & Associates in Sacramento, Calif., and Woodson & Neuroth in Beaverton, Ore. A TV campaign will break in September … Battery maker Rayovac Corp. has tapped The Digital Edge, New York, to handle media buying and planning for its first online ad campaign. Billings were undisclosed, though the Madison, Wis.-based company spent about $10 million on media last year, per CMR. The online effort will focus on Rayovac's new high-capacity Nickel Metal Hydride Batteries and the market's first one-hour battery charger. … Red Herring Communications selected McCann-Erickson, San Francisco, as its new agency, said sources. Billings are estimated at $1-5 million. The San Francisco-based client includes the flagship Red Herring business-technology magazine, Redherring.com and Red Herring Events. … FFwd, formerly known as The Marketing Continuum, Dallas, won the advertising business of Newcastle Brown Ale following a national review of undisclosed agencies, the client confirmed. Billings were not disclosed.

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