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Guys like pink. At least when it comes to Starburst candy, research shows that straw berry is the top flavor among male, teen age consumers, accord ing to Grey, which used that in formation for a new campaign it breaks today for the chewy candy.
Two 30-second spots will run during Buffy the Vampire Slayer, Dawson’s Creek, and on MTV and Comedy Central. One shows a group of teenage boys proclaiming their preference for the pink Starburst in the pack.
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