NEW YORK–Procter & Gamble has shifted two global accounts with combined U.S. billings of about $30 million from Leo Burnett to its Bcom 3 sibling D’Arcy Masius Benton & Bowles here.
D’Arcy will now handle creative on Pepto-Bismol and Metamucil, brands that the Chicago agency had handled for 15 and three years, respectively.
A P&G spokesman said, “Leo has been a valued partner and continues to be on a number of our businesses. The opportunity here is to consolidate our global GI (gastrointestinal) work with D’Arcy.”
D’Arcy
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